Visual semiotics is what words or phrases are associated with a certain image when you see it. For example, if you see a picture of a heart you may think of love and passion, or maybe life, or feelings.Semiotics in names is when a name could mean something to you or that it could be a sign of something.
In my preliminary product I have chosen to use a picture of someone, in their school uniform, studying at a computer which shows intelligence as well as pride towards the school due to wearing the schools uniform. This will attract the target audience due to them wearing the school uniform to so they should therefore want to take pride of being at the school.
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